Top 10 Makeup Product Brands in India: Your Ultimate Beauty Guide
India’s beauty industry has evolved tremendously over the years, and today, makeup is not just about covering flaws—it’s about expressing yourself. From everyday essentials to glam-worthy must-haves, Indian makeup enthusiasts have no shortage of options when it comes to quality cosmetic brands.
Whether you’re a beginner building your first kit or a beauty junkie looking to explore the best of the best, here’s a curated list of the **top 10 makeup product brands in India** that have truly made a mark.
In this guide, I’ve curated the Top 10 makeup product brands in India for women that have not only captured the hearts of women nationwide but have also set the bar high with their exceptional quality and innovation. These brands offer diverse products that suit every skin type, tone, and preference. From luxurious formulations to budget-friendly options, these best makeup brands provide everything you need to look and feel your best.
1.Maybelline New York
A true classic for a reason! Maybelline brings you trendsetting makeup products that are also super accessible. It is of the most loved drugstore brands in India, Maybelline offers a perfect balance of affordability, performance, and trend-forward products. Cult favorites like Colossal mascara and Fit Me foundation have earned Maybelline a loyal following across India. It caters to all skin tones and types.
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L’Oréal Paris is one of the most iconic and globally recognized names in the beauty industry. As a leading makeup brand, it represents both luxury and accessibility, offering high-quality products at affordable prices. L’Oréal Paris is a brand that brings international glam to Indian vanities. Their True Match foundation and Infallible range are staples for many, thanks to their smooth textures and long-lasting formulas. The brand offers everything from volumizing mascaras like Voluminous Lash Paradise to classic bullet lipsticks to liquid mattes.
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MAC is one of the best cosmetic brands globally and holds a strong presence in India. For makeup artists and serious beauty lovers, M.A.C is practically a holy grail. MAC is one of the best cosmetic brands globally and holds a strong presence in India. Known for their richly pigmented lipsticks and professional-grade base products, MAC is one of the best cosmetic brands globally and holds a strong presence in India.
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Lakmé has been trusted by Indian women since 1952. Known for catering to diverse Indian skin tones and types, Affordable, reliable, and ever-evolving. It has evolved with the changing times, offering a wide spectrum of products that cater to various budgets and preferences. Lakmé’s makeup range—from their 9 to 5 collection to their Absolute line—caters beautifully to Indian skin tones and climate. Lakmé remains a trusted and accessible brand for millions of Indian women.
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From an e-commerce platform to one of the leading Indian makeup brands. Nykaa Cosmetics is known for offering trend-conscious, cruelty-free products that don’t break the pockets. Nykaa Cosmetics has successfully tapped into the digital-savvy Indian consumer base. Their matte liquid lipsticks, highlighters, and eye products have built a loyal fanbase among the younger crowd. Nykaa has revolutionized the beauty industry in India. Offering trendy yet affordable products. Nykaa understands Indian beauty needs and delivers accordingly.
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Kay Beauty, co-founded by Bollywood actress Katrina Kaif in partnership with Nykaa in 2019, has swiftly emerged as a prominent name in India’s beauty industry. This Beauty Brand blends skincare with makeup. With a focus on clean, conscious beauty. From its creamy lipsticks and long-lasting foundations to its vibrant eyeshadow palettes, Kay Beauty offers a glamorous yet accessible range. The products are designed to withstand India’s humid climate, offering sweat-proof and long-lasting wear . Kay Beauty is dedicated to sustainability, ensuring that all products are vegan, cruelty-free, and packaged with eco-conscious materials. In summary, Kay Beauty stands out as a brand that combines quality, inclusivity, and sustainability.
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Founded in 2015, Sugar Cosmetics quickly gained popularity among millennials and Gen Z consumers. SUGAR Cosmetics positions itself as a brand for “bold, independent women who refuse to be stereotyped. It offers a comprehensive range of makeup products across categories like lips, eyes, face, and nails, along with a growing skincare line in a affordable price. It’s designed for Indian skin tones and weather conditions. Their matte lipsticks, foundations, and eyeliners offer great pigmentation and lasting power, making them ideal for daily wear.
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Mars Cosmetics is a homegrown Indian beauty brand that has rapidly gained popularity for its commitment to delivering high-quality, affordable, and inclusive makeup products tailored specifically for Indian consumers. The brand primarily targets the Indian middle-class consumer, offering products at a strategic price point (e.g., lipsticks between Rs 250 and Rs 400).It offers a diverse range of multi-category makeup products for eyes, lips, and face, along with tools and accessories. MARS Cosmetics stands out as a successful Indian beauty brand that has effectively catered to the needs of the Indian market by offering quality, affordable, and culturally relevant makeup products.
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e.l.f. Cosmetics (Eyes Lips Face) has gained popularity in India for its incredibly affordable yet surprisingly high-quality makeup products. Affordable doesn’t have to mean basic—and e.l.f. is proof. This U.S.-based brand recently entered the Indian market and quickly earned love for its minimalistic, vegan, and high-quality makeup, especially their primers and setting sprays. The brand’s ability to deliver trendy and effective products at budget-friendly prices has made it a smart choice for many Indian makeup lovers.
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Another trusted brand, Faces Canada offers a mix of classic and trendy makeup products, with a focus on skin-friendly formulas. Offering a diverse range of makeup products in a very affordable price, including foundations, lipsticks, and eye makeup, FACES CANADA focuses on creating formulations that are gentle on the skin. Their foundations and lip crayons are particularly popular for being lightweight, long-wearing, and inclusive. Their commitment to affordability have made them a popular choice among consumers looking for everyday makeup that doesn’t compromise on quality or care.
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Why These Brands Stand Out
These top 10 makeup product brands in India offer diverse options catering to various skin tones, preferences, and budgets:
Quality: High-performance formulas that deliver consistent results.
Inclusivity: Shade ranges designed for Indian skin tones.
Affordability: Options ranging from budget-friendly to luxury.
Ethical Practices: Many brands focus on vegan or cruelty-free products.
**Final Thoughts**
These top 10 makeup product brands in India represent the dynamic and diverse Indian beauty landscape. As the beauty industry continues to evolve, these brands are likely to remain at the forefront, shaping trends and inspiring countless makeup looks across the nation. Choosing the right makeup brand can make all the difference in how your look comes together. They not only offer high-quality products but also cater to a variety of preferences, budgets, and skin tones. Whether you’re into soft glam, full-on drama, or everyday minimalism, there’s a perfect brand (or several!) waiting for you. From homegrown heroes like Lakmé to international icons like MAC Cosmetics, these brands ensure you look your best while feeling confident about your choices.
